Aclarus Solutions provides a one-stop shop with a broad range of consulting and strategic marketing services. Given the combination of a highly experienced marketing services team and our complementary array of services, Aclarus is ideally suited to support all types of businesses and a diverse range of industries.
Our capabilities include:
Let Aclarus partner with you for your market research needs. Our experienced professionals can help you with best-practice voice of customer (VOC) approaches throughout the customer lifecycle. Whether you have questions regarding your products, customers or strategy, we deliver customized research methodologies to give you clear answers. We provide the objective, external perspective that clients need to develop winning strategies.
- Primary Market Research
- Quantitative studies
- Qualitative studies
- Competitive Intelligence
- Secondary market research and data analysis
- Market Intelligence
Customer Experience Management
It is common knowledge that it costs significantly more to acquire a new customer than to retain an existing customer. Aclarus helps clients embed customer focus into organizational decision making and design processes to create a customer focused environment. We implement programs to measure and manage customer feedback on a regular basis and in a consistent manner. We provide clients with robust insights into their customers through relationship and transactional surveys.
- Measurement and tracking of customer satisfaction and loyalty
- Identifying strengths and opportunities for improvement
- Developing and deploying KPIs for employee reward and recognition
- Providing turnkey solutions to manage the customer experience
Business Analytics and Decision Support
We provide a spectrum of business analytics services tailored to meet clients’ specific resource and business needs. Our experts can sift through silos of data to arrive at actionable business insights. The added value of business analytics lies in the ability to execute on those insights. We can assist with the execution and develop processes that integrate data driven decision making.
- Data analysis and trend development
- Data management
- Financial analysis and market modeling
- KPI and dashboard development
Strategic Marketing and Marketing Planning
Aclarus partners with clients by helping them to better understand their markets, create business and marketing plans, market segmentation and business modeling. We will deliver clear answers to your critical business questions.
- Marketing plan and strategy development
- Develop best-in-class marketing processes / Marketing process improvement
- Market and customer segmentations
- Competitor and product portfolio analysis
Having a good commercialization process in place is critical to the successful launch of new products. Often, new product launches are challenged by lack of a defined process and resource constraints. Aclarus helps clients develop that process and design Key Performance Indicators to monitor the progress and success of launch. In addition to go-to market support, we also provide project management to ensure that all the moving parts of a launch are addressed through action item accountability and schedule tracking.